Friends, driven professionals, mothers and passionate beauty lovers, our founders know what it’s like to juggle multiple roles. These two women thrive on efficiency but never at the expense of quality or luxury.

CheatBeauty was created to empower women to feel fabulous without the fuss. 

Rebecca Maddern has spent more than two decades as a TV broadcaster in front of the camera and knows all too well the transformative power of beauty.  It’s not just about how you look but more importantly, how you feel. 

Rebecca Gregson has spent two decades building brands in London, New York and Australia and understands the power of a brand to help celebrate and elevate communities. Driven by purpose to help unlock a confidence in women they couldn't see in themselves, and the power of how you see yourself reflected back at you.

Join us as we redefine what it means to CHEAT.