Rebecca Maddern
Two decades in front of the camera
More than twenty years as a TV broadcaster taught her the transformative power of beauty — that it's not just how you look, but how you feel.
Our StoryThe women
The women
behind the cheat.
CheatBeauty was created to help women feel fabulous, without the fuss.
They've done all the thinking, so you don't have to.
The Beginning
Born from an endless search.
It started with a question Rebecca Maddern was asked again and again — on camera and off: what lip combo are you wearing?
There was never a single answer. So the founders made one — no committee, just two women who knew exactly what was missing. The waitlist started before launch.
The Founders
Friends. Mothers. Problem-solvers.
Rebecca Gregson
Two decades building brands
Across London, New York and Australia, she's seen how a brand can elevate communities — and unlock a confidence in women they couldn't see in themselves.
